Find the job-to-be-done
Customer investigation, Voice of Customer, field discovery, need statements, and opportunity mapping.
Commercial Growth · Product Strategy · Practical AI
I help technical B2B teams find the real customer problem and turn it into growth.
I connect upstream customer discovery, product commercialization, sales enablement, pricing discipline, and AI-enabled commercial intelligence.
15+years in technical B2B
100+products launched + GTM
Full-funnelstrategy to sales execution
AI-enabledcommercial intelligence systems
What I do
Commercial clarity for complicated markets.
Turn insight into strategy
Product positioning, portfolio choices, launch plans, pricing logic, and sales enablement.
Build practical AI leverage
Lead generation, product whitespace, prospecting, and commercial intelligence tools that sales teams actually use.
Possibilities
Examples of what this work can unlock.
Turn messy categories, SKUs, customer needs, and sales inputs into clearer priorities, positioning, launch plans, and commercial focus.
Move from customer insight to pricing, positioning, channel strategy, launch materials, and field adoption across technical products.
Use segmentation, value-chain insight, and product-to-sales execution to grow share, margin, and customer economics.
Build commercial intelligence workflows for lead generation, prospect enrichment, whitespace discovery, and faster sales preparation.
How I operate
Direct, practical, customer-backed, and builder-minded.
I am a husband, father of four, youth coach, West Point graduate, former infantry officer, MBA, Division I hockey alum, and commercial leader. I care about making hard things simple enough for teams to act on.
Read the deeper work examples →