Selected Work
How commercial strategy becomes growth.
I work in complex technical markets where growth is rarely obvious. The opportunity is usually buried inside customer behavior, product complexity, channel friction, portfolio sprawl, pricing logic, or organizational noise. My work is to find that opportunity, make it understandable, and turn it into something teams can execute.
Opportunity discovery
Finding growth others miss
Most organizations do not lack ideas. They lack a clear way to determine which opportunities deserve investment. I use customer investigation, Jobs-to-Be-Done thinking, Voice of Customer work, segmentation, market mapping, and value-chain analysis to identify where customer need, competitive advantage, and commercial return overlap.
- Identified opportunities that contributed to 35% year-over-year revenue growth
- Helped drive 25% market share improvement across a complex technical portfolio
- Supported new platform growth that generated approximately $10M in revenue
Commercial translation
Turning customer insight into product, pricing, and GTM action
Insight only matters if it changes decisions. I translate customer and market learning into product strategy, pricing, positioning, dealer and channel strategy, sales enablement, launch planning, and portfolio decisions. This is where discovery becomes commercial execution.
- Increased market share from 40% to 50%
- Improved OE profitability by 5%
- Reshaped positioning, pricing, launch, and dealer strategy across 100+ products
Portfolio growth
Allocating resources toward the highest-return opportunities
Technical portfolios often become crowded, reactive, and difficult to manage. I help clarify where the business should focus by evaluating customer value, product economics, channel leverage, supplier dynamics, and growth potential. The goal is not more products. The goal is a portfolio that is easier to sell, easier to support, and better aligned with how customers create value.
- Expanded aftermarket portfolio revenue from approximately $40M to $50M
- Reduced customer total system cost by 30%
- Improved product profitability by 10%
Commercial systems
Building repeatable mechanisms for better decisions and faster execution
Sustainable growth requires more than one good launch or one strong campaign. It requires systems that help teams see the market clearly and act consistently. I build practical commercial systems: sales playbooks, launch processes, vendor programs, product councils, stage-gate logic, AI-assisted prospecting, product whitespace discovery, and agent workflows that turn ambiguity into executable work.
- Built commercial systems supporting 30 field sales representatives
- Developed AI-assisted workflows for lead generation and prospect enrichment
- Created product whitespace and specification workflows for commercial teams
Practical AI for commercial work
Turning fragmented information into executable intelligence
AI is most valuable when it helps teams make better commercial decisions, not when it creates another disconnected tool. I build AI-assisted systems that combine market data, customer signals, product logic, and workflow design to support prospecting, opportunity discovery, research synthesis, and execution planning.
- Lead generation and prospect enrichment workflows
- Product opportunity and whitespace discovery tools
- Synthetic customer discovery and specification workflows
- Agent-based systems that convert unclear business problems into structured execution paths